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Email Discuss this article in the Forum! Published: June 24, 2009
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Email Ideal Shopping Direct Plc has announced that it has agreed to take an additional daily five hour slot each morning, from 8 am to 1pm on Freeview channel 36 to broadcast live Create and Craft content. This is expected to commence in July and is a significant opportunity. Given that this is a new venture the Company will incur additional production and associated costs in the order of £0.5m in the second half of 2009 against an anticipated increase in Create and Craft sales.Craft is a significant niche for Ideal Shopping and has achieved considerable growth over the last few years The Company believes that this additional airtime can further accelerate its growth and contribute to the profitability of the Company in 2010. Mike Hancox, Chief Executive Officer, said: "Our experience of running craft programming in the morning on our Ideal World Freeview channel is that there is a significant craft audience available at this time of day. We feel that a dedicated channel on Freeview will allow us to capture more of this untapped audience and allow us to trial new lines alongside those on our dedicated Sky Create and Craft channel". Discuss this article in the Forum! Published: June 15, 2009
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EmailDremel is launching a new Hobby range for crafts enthusiasts. Read More...Easy and light to use, there are six innovative products: an engraver, a glue gun (with glitter sticks), a multi-tool, a project table and a butane torch, as well as the original Dremel 300 Series multi-tool. The Dremel Hobby range can be used for all manner of arts, crafts, hobbies and modelwork - indeed, its applications are limited only by the imagination of the user! Jewellery and card making is made easy; so is etching into plastic, metal and wood. Gift and seasonal decorations can be created in minutes instead of hours. Published: May 11, 2009
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Email The UK’s leading crafting TV channel, Create & Craft, is re-launching its popular Create & Craft members club from 16 May 2009.If you’re already into papercrafting and cardmaking, or you’re thinking of taking up this interesting and creative hobby which can not only save you money but also give you the self satisfaction of designing your very own product, why not join the Create & Craft Club? For an annual membership fee of just £20, you can receive a variety of exclusives and offers on a regular basis, including product discounts, hundreds of free downloads and VIP access to an exclusive members’ area on the website. The fee also includes a £10 voucher to spend on crafting products, plus 10% discount off all crafting purchases throughout the year. As soon as you’re signed up via www.createandcraft.tv, and you’ve received your welcome pack, resident expert crafting presenters, Stephanie Weightman and Nigel May, will then guide you through the crafting process from start to finish. Steph and Nigel will be on hand to give you top tips on maximising your creativity, so you can make stunning designs that will impress both friends and family. Nicky Marsh, Create and Craft Brand Manager, commented: “As the UK’s leading craft club, which is available online as well as via a dedicated TV channel, we aim to provide our valued members with the best products, crafting presenters and service available. “We strive to treat all our members as individuals and provide the best advice at all times. The new look club provides even greater value for money with some amazing offers throughout the year – our members even get their very own helpline, which is available seven days a week.” For further information on the new look Create & Craft Club and to sign up as a member, log on to www.createandcraft.tv or call 08700 700302. Discuss this article in the Forum! Published: March 4, 2009
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Email The team at Peterborough based shopping channels Ideal World and Create and Craft, part of Ideal Shopping Direct plc, are celebrating after walking away with two top awards at the renowned ‘Craft Hobby & Stitch International Awards 2009’, held at the NEC in Birmingham recently.Both shopping channels won top honours in two categories, ‘TV Shopping Channel of the Year for Craft’ and ‘TV Presenter of the Year for Craft’, which was awarded to Create and Craft presenter Stephanie Weightman. This is the second year in a row the company has been awarded these accolades. The Craft Hobby & Stitch Awards are now in their tenth year and attract major international players in the craft industry. This has made success even more rewarding for staff. Nicky Marsh, Create and Craft Brand Manager, who collected the award for TV Shopping Channel of the Year for Craft, commented: “We’re delighted with both awards which are testament to the hard work of everyone who works for both channels. We have a dedicated and skillful team who really do push the boundaries when it comes to the viewers’ enjoyment of art and crafts. “Well done to Stephanie too, who thoroughly deserves this award. Our viewers are continually inspired by Steph’s ability to create unique and interesting designs live on air.” Discuss this article in the Forum! Published: February 24, 2009
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Email Dawn Bibby launches Craft Day on QVC at midnight on Wednesday!Dawn's shows are as follows: Midnight - TSV Launch, 11am - Creative Cards, 12noon - Crafting for Him, 2pm - Glitz & Glamour, 5pm - Creative Paper Techniques, 7pm - Kanban Crafts - The first ever full hour show dedicated just to Kanban!, 9pm - Dawns Favourites and the Finale at 11pm. Dawn has now set up a BLOG - www.dawnbibbycrafting.blogspot.com, Have a look now and register as a Follower to make sure you don’t miss out on anything! Party Night is at the Dawn Bibby Design Studio on Thursday 12th March from 5pm until 9pm. Dawn & Lindsay Mason will both be here demonstrating brand new products from USA – plus – lots of Dawn's Creative Team too! Free entry and light refreshments included! Discuss this article in the Forum! Published: December 12, 2008
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Email It is a SPECIAL OFFER WEEKEND, 13th and 14th Decmber at the Dawn Bibby Design Studio and Store.Dawn will have many in store Special Offers including:- 25% of all rubber stamps 25% of all christmas lines Many items buy 1 get one free Demonstrations and a festive 'make and take' will be available. PLUS LOTS OF REDUCED PRODUCTS IN OUR RELOCATION SALE!!!! Dont miss out on these fabulous BARGAINS!!!! Dawn will be in store so come along and join her for a glass of hot mulled wine and a mince pie. Discuss this article in the Forum! Published: June 19, 2008
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Email A complaint that was received by the ASA regarding the My Craft Studio Four Seasons CD Romthat was featured on Ideal World and Create and Craft.The ASA tested the CD Roms sent by Ideal World against the demonstration shown in the ad. They noted that the drag and drop function worked as demonstrated, as did the rotation of the frame, the creation of a border and background through the tile function and the addition of text to the image. The ASA considered that ease of use of a product was a subjective matter and, although we noted there were some functions within the graphics program that required a work-around, for example rotating then resizing part of the image, or dragging and dropping an image from the internet, we considered that the demonstration did not mislead viewers as to the capabilities of "My Craft Studio". We concluded that the product worked as demonstrated and the sample cards were an accurate reflection of what consumers could expect to create with the "My Craft Studio" CD Rom set. The ASA investigated the ad under CAP (Broadcast) TV Advertising Standards Code rules 5.1 (Misleading advertising), 5.2.1 (Evidence), 5.2.2 (Implications) and 11.2.2 (Distance selling) but did not find it in breach, no further action was necessary. Discuss this article in the Forum! Published: June 12, 2008
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Email Alan and Barry's Crafts just keep's getting bigger and better!Having sucessfully moved to new premises last year, they have now officially opened their on-site shop. Located at Unit 22 in Fenlake Business Centre, everyone is more than welcome between 10am and 4pm. Discuss this article in the Forum! Published: April 27, 2008
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Email Stephanie Weightman is a household name to crafters across the United Kingdom, with a warm and bubbly T.V. persona she's regularly featured on the TV Shopping Channels "Ideal World " and "Create & Craft " - both owned by Ideal Shopping Direct PLC .In October 2007, Ideal World launched a live Pick of the Day, "My Craft Studio". A program that allows you to create and print greetings cards and decoupage elements. Backed by the aforementioned queen of craft - you'd expect the highest quality and a bargain at only £16.99 + £4.99 P&P, right? Well, perhaps not. Soon after the launch, customers began to find problems with the software. Basic functionality was missing. Many existing functions simply didn't work. There were many signs of poor programming standards. Six months after the release of the software, there's still no update to fix all the issues. It's quite clear that the software was never completed - and should never have been released. There's no undo function, many of the users complained. You can't re-size an image once it's been rotated more than 45 degrees, You can't even use the Windows standard image format, Bitmap (BMP). These three issues alone are enough to make anyone choke on their cornflakes. Distributed with the software was a FAQ sheet, containing pointers and what you could consider some very poorly written 'documentation' on the few 'features' (and I use that word very lightly,) included in the software. Amusingly, one of the 'Issues' acknowledged in the FAQ was the fact that the software could not be launched from the Windows Start Menu. The Start Menu being the hub of the computer. It's the Starting point, after all. Even though the software did install Launch icons into the start menu - clicking on them would present you with a delightful error. The work around? Navigate through the maze that is the Hard Drive and find the executable to launch the program. When we asked the Managing Director of Stephanie's company (Art & Crafts Direct Ltd.) Karl Shaw why the software was sold when not ready he told us: "The software was ready when it was launched". If this was the case, everyone in the shoppingtelly.com office assumes there was no quality assurance testing or even beta testing. After all, to test a finished product - you'd have to install it to run it. Evidently, they didn't do that. If there was even one testing session then the delightful error we mentioned earlier would have informed Mr Shaw that My Craft Studio was indeed far from ready for a sales pitch. To this day, the software is still available on Stephanie Weightman's website, Ideal World and Create & Craft. Much to our horror - still with bugs! We'll stick to Microsoft's Paint - At least then we can rotate and resize our images. Here's some alternative software to try. It's cheaper, and with more features!  Discuss this article in the Forum!
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